Marketers Must See Themselves as Benefit Providers

question 21

Multiple Choice

Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow them to walk unobstructed.This is an example of what level in the consumer-value hierarchy

• A) Pure tangible good
• B) Basic product
• C) Augmented product
• D) Potential product
• E) Consumption system

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Definitions:

Epiphytes

Plants that grow on other plants for physical support but do not extract nutrients from their hosts, thus not parasitic.

Species Richness

A measure of the number of different species represented in an ecological community, landscape or region.

Disturbance Hypothesis

posits that disturbances in an ecosystem can create opportunities for new species to colonize, thus affecting biodiversity.

Mycorrhizae

A symbiotic association between a fungus and the roots of a vascular host plant, enhancing nutrient and water absorption.