As the Newest Member of the Marketing Department,your Immediate Boss

question 147

Essay

As the newest member of the marketing department,your immediate boss asks you to comment on the company's proposal to add two new shoes to the company's middle-of-the-road pricing and product-line strategies.The first pair will retail for $ 40.00 and has as its target market the "bargain" shopper.The second pair will retail for $ 200.00 and is targeted at the "sophisticated shopper." In relation to product-line strategy,what is the company trying to accomplish with these two new items

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Definitions:

Chemical Method

A technique or process involving chemical reactions to achieve a specific result, such as in manufacturing, analysis, or treatment.

Oil Tanker

A large ship designed for the transportation of oil in bulk, playing a critical role in the global oil industry's logistics.

ExxonMobil

An American multinational oil and gas corporation, one of the world's largest publicly traded energy providers and chemical manufacturers.

London Dumping Convention

An international agreement aiming to control pollution of the sea by dumping and to encourage the disposal of waste on land.