Services Differ as to Whether They Meet a Personal Need

question 123

Multiple Choice

Services differ as to whether they meet a personal need or a ________.

• A) quality need
• B) production need
• C) business need
• D) functional need
• E) customer need

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Definitions:

Media Divergence

The trend of media platforms and outlets becoming more varied and specialized, catering to niche audiences and interests.

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.

Cord-Cutting

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.

Streaming Services

Platforms that deliver content over the internet, allowing users to watch TV shows, movies, and other media without downloading them.