Developing Brand Strategies for a Service Requires Special Attention to Choosing

question 149

Multiple Choice

Developing brand strategies for a service requires special attention to choosing brand elements,establishing image dimensions,and ________.

• A) developing a marketing niche
• B) developing an advertising campaign
• C) devising a branding strategy
• D) developing differentiation
• E) none of the above

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Definitions:

Participative Decision Making

Decision making in which individuals who are affected by decisions influence the making of those decisions.

Bounded Rationality

A concept that decision-makers are limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make decisions.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes.

Preferences

Individual choices or inclinations towards certain options, objects, or outcomes over others.