Services Must Consider Developing a Brand Hierarchy and Brand Portfolio

question 50

True/False

Services must consider developing a brand hierarchy and brand portfolio that permits positioning and targeting of different market segments.

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Definitions:

New Businesses

Enterprises that have been recently established or started operations.

Succession Plan

A strategy for identifying and developing future leaders within an organization, ensuring a smooth transition of key roles in the case of departure or retirement.

Succession Problem

Challenges and issues related to transferring leadership or ownership of a company from one generation or leader to another.

Succession Plans

Strategic planning processes that identify and develop new leaders who can replace old leaders when they leave, retire, or pass away.