Services Cannot Be Seen,tasted,felt,or Heard Before They Are Bought

question 107

Multiple Choice

Services cannot be seen,tasted,felt,or heard before they are bought.To reduce uncertainty,buyers will look for evidence of quality.They will draw inference about quality from place,people,and price they see.Therefore,the service provider's task is to "________."

• A) communicate value
• B) manage the evidence
• C) go full speed ahead
• D) provide high touch, high price
• E) none of the above

Understand the psychological and social effects of digital and social media entertainment on consumers.

Appreciate the role of visual elements (milieu, theme, genre) in the characterization of games and digital media.

Understand the concept and various forms of in-game advertising, including product placement and transactional ads.

Comprehend the components and characteristics of alternate reality games (ARGs) and their reliance on player collaboration and internet communication.

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Definitions:

Sufficient Notice

Adequate information or warning given in advance to allow a person to prepare or respond to the information provided.

Fiduciary Obligations

Duties imposed on individuals who manage another person's assets or interests, requiring them to act in the best interest of the beneficiary with loyalty and care.

Employment Contract

An agreement between an employer and an employee that specifies the terms and conditions of employment, including duties, salary, and duration.

Just Cause

A legal standard that must be met to justify certain actions, such as the termination of employment, indicating a valid and lawful reason.