Companies Deciding on the Number of Intermediaries to Use at Each

question 62

Multiple Choice

Companies deciding on the number of intermediaries to use at each channel level have three strategies available to them.They can use exclusive distribution,________ distribution,and intensive distribution.

• A) selective
• B) extensive
• C) self-selecting
• D) competitive
• E) collective

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Definitions:

Automobile Manufacturers

Companies that design, produce, market, and sell motor vehicles.

Consumer

An individual or group who purchases goods and services for personal use.

Industrial Distributors

Companies that specialize in distributing goods, typically in large quantities, from manufacturers to various end users or retailers.

Marketing Channels

Pathways or routes through which goods and services flow from the producer to the consumer, including intermediaries like distributors and retailers.