As the Channel Manager at a Consumer Products Firm,you Develop

question 90

Essay

As the channel manager at a consumer products firm,you develop a channel incentive program in which channel members receive an extra 2% discount on all purchases when the channel members agree to pass half of this discount along to their customers in terms of a price decline.This is an example of what type of channel power

---

Definitions:

Beliefs

Convictions or acceptance that certain things are true or real, often without empirical evidence.

Self-Esteem Threatening

Situations or actions that may pose a risk to an individual's self-worth or self-view.

Situational Constraints

External factors that limit or influence an individual's ability to perform a task or behavior, often beyond their control.

Subjective Norms

An individual’s perception of others’ beliefs about whether a behavior is appropriate and their motivation to comply with those expectations.