Some of the Public and Ethical Issues in Direct Marketing

question 107

Multiple Choice

Some of the public and ethical issues in direct marketing include irritation,unfairness,deception and fraud,and ________.

• A) invasion of privacy
• B) smoothness of the commercials
• C) phone calls at the dinner hour
• D) prying on the less sophisticated
• E) downright illegal activities

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Definitions:

Expected Cost

The forecasted or anticipated cost of undertaking a project, investment, or any financial activity, considering all possible outcomes and their probabilities.

Expected Income

Expected income refers to the amount of money an individual anticipates earning over a specified future period, taking into account various factors such as salary, investments, and other sources of income.

Bank Book Value

The nominal value of a bank's assets minus its liabilities, as recorded on its balance sheet.

Transmission

The process of conveying or sending power, energy, or information from one place to another, often referring to mechanisms in vehicles or communication devices.