E-Mail Campaigns Are Generally Twice as Expensive as Traditional Direct-Mail

question 136

True/False

E-mail campaigns are generally twice as expensive as traditional direct-mail campaigns.

---

Definitions:

Liabilities

Liabilities are the economic debts or responsibilities that a business has to other entities, which are to be fulfilled over time by transferring economic resources.

Equity Method

An accounting method used to assess the profits earned through an investment by recognizing income and dividends from the invested entity.

Amortization

The process of spreading out the original cost of an intangible asset over the duration it serves its purpose.