Most Direct Marketers Apply the R-F-M Formula to Select Customers

question 25

Essay

Most direct marketers apply the R-F-M formula to select customers.Explain this formula and how it is used to select customers.

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Definitions:

Emotions

Complex psychological states that involve physiological responses, subjective feelings, and expressive behaviors.

Rationalism

The belief that religion should be consistent with reason and evidence.

Existence Of God

The philosophical and theological inquiry into whether a deity or deities exist, often involving arguments and evidence from various disciplines.

Nonrational Parts

Aspects of the human psyche or behavior that are not governed by logic or reason, such as emotions or instincts.