The Innovation Diffusion Process Has Been Defined by Rogers as "The

question 54

Multiple Choice

The innovation diffusion process has been defined by Rogers as "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." The consumer-adoption process focuses on the ________ process through which an individual passes from first hearing about an innovation to final adoption.

• A) mental
• B) physical
• C) manual
• D) critical path
• E) management

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Definitions:

Unimodal

Describing a distribution with a single prominent peak or mode, indicating the most frequently occurring value.

StdDev

Another term for standard deviation, indicating how much individual data points deviate from the mean.

Median

The central number that splits a dataset into two equal parts, distinguishing the upper half from the lower half.

Ogive

A graphical representation of the cumulative frequency or cumulative relative frequency on a graph, often used in statistics.