Examlex
The five stages of the consumer adoption process are awareness,interest,evaluation,purchase,and disposal.
Big Players
Major or influential entities in a particular area, industry, or context, often having significant power or influence.
Use of Threats
A negotiation or influence strategy involving the signalling of intent to inflict harm or loss on another party if one's demands are not met.
Effective
Producing a decided, decisive, or desired effect.
Legitimate Power
A form of authority based on formal position or role within an organization or society, recognized and accepted by others as rightful.
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