When a Relationship Management Program Is Properly Implemented,the Organization Will

question 29

Multiple Choice

When a relationship management program is properly implemented,the organization will begin to focus as much on managing its customers as on managing its ________.

• A) finances
• B) products
• C) personnel
• D) markets
• E) brands

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Definitions:

Externality

An external effect, either positive or negative, on a party not involved in a transaction or activity.

Property Rights

Legal rights to use, control, or dispose of property, including real estate, intellectual property, and personal assets.

Scarce Resources

Fundamental economic problem of having seemingly unlimited human wants in a world of limited resources, leading to the necessity of allocation decisions.

Individual

A single human being apart from a society or community, often considered as an independent entity in economic theories.