After Management Develops the Product Concept and Marketing Strategy,it Can

question 82

Essay

After management develops the product concept and marketing strategy,it can evaluate the proposal's business attractiveness.Management needs to prepare sales,costs,and profit potentials.The first step is to estimate total sales.Describe what is included in estimating total sales.

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Definitions:

Attendance

The act of being present at a location or event.

Situational Analysis

It refers to the process of identifying internal and external factors that affect an organization's performance, aimed at informing strategic planning.

Strategic Decisions

High-level choices made by an organization's leadership concerning the overall direction and objectives of the company.

Financial Projections

Estimates of a company's future revenues, expenses, and profitability, often used for budgeting, fundraising, and strategic planning.