The Job of Translating Target Customer Requirements into a Working

question 45

Multiple Choice

The job of translating target customer requirements into a working prototype is helped by a set of methods known as ________.

• A) quality function deployment (QFD)
• B) quality control processes (QFP)
• C) R&D
• D) marketing control
• E) none of the above

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Definitions:

Strategy Canvas

Tool for plotting out the competitive position of a company relative to its competitors, focusing on key success factors and performance indicators.

Customer Perceptions

The way customers view and interpret a company's products, services, and overall brand.

Competitive Factors

Elements that influence a company's competitive position within its industry, including cost structure, product quality, brand reputation, and customer service.

Private-label Brands

Products that are manufactured or provided by one company for offer under another company's brand.