When Commercializing a New Product,market-Entry Timing Is Critical

question 65

Multiple Choice

When commercializing a new product,market-entry timing is critical.Your firm has the distinction of being the first to market with your new product.As the first entrant in the market,your company can enjoy ________.

• A) market attractiveness
• B) first mover advantages
• C) parallel entry
• D) late entry
• E) brand awareness

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Definitions:

Organizational Socialization

The process by which a new employee learns the values, norms, and expected behaviors of an organization to become an effective member.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, deeply influencing people's behaviors and perceptions.

Senior Employees

Employees who have extensive experience or tenure within a company or industry, often holding positions of authority or leadership.

Encourages Ethical

Promoting or fostering a set of moral principles or values that govern an individual's or group's behavior.