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Outline the Major Decisions That a Firm Must Undergo in Making

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Essay

Outline the major decisions that a firm must undergo in making a decision to market internationally.


Definitions:

Social Referencing

Understanding an ambiguous situation by seeking another person’s perception of it.

Stranger Anxiety

A developmental situation where infants begin to exhibit distress or wariness in the presence of unfamiliar people.

Mutual-regulation Model

A theory suggesting that individuals in relationships manage and adjust their emotions and behaviors in response to each other.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychosocial stages of human development.

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