Examlex
Marketers must change their conventional marketing practices to sell their products to developing countries.One of the changes that marketers can make is to ________.
McGregor
Douglas McGregor, an American social psychologist who proposed the Theory X and Theory Y concepts of employee motivation and management.
Theory Y
A management concept based on the belief that employees are intrinsically motivated to work and can be trusted with responsibility and autonomy.
Participative Management
A management style that encourages the involvement and contribution of all employees in decision-making processes.
Equity Norm
The principle that individuals in a group should receive benefits proportional to their contributions.
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