Researchers at Fresnas Inc

question 34

Multiple Choice

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____.

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation

---

Definitions:

Collection Agency

An organization employed by creditors to collect funds that are owed by individuals or businesses, usually when those debts are past due.

Principal

The original amount of money borrowed or invested, excluding any interest or dividends.

Defaults

In financial contexts, refers to the failure to meet the legal obligations or conditions of a loan, such as not making the required payments.

Secured Transaction

A financial agreement in which the borrower provides the lender a security interest in certain assets as collateral for a loan.