The Management of Leyton Electronics Inc

question 8

Multiple Choice

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?

• A)It overlooks the importance of market research.
• B)It manufactures products that are similar to its competitors' offerings.
• C)It satisfies its customers' wants and needs legally and responsibly.
• D)It lacks an understanding of its competitors' strengths and weaknesses.