Which of the Following Statements Is True of the Marketing

question 7

Multiple Choice

Which of the following statements is true of the marketing concept?

• A)It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
• B)It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition.
• C)It states that firms should give maximum importance to aggressive promotional and advertising activities.
• D)It states that marketing solely means selling things and collecting money.

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Definitions:

Alzheimer Disease

A progressive neurological disorder that causes the brain to shrink and brain cells to die, resulting in severe memory loss and cognitive decline.

Emotion-Focused Coping

In the cognitive-appraisal model, coping strategy directed toward managing the emotional response to a stressful situation so as to lessen its physical or psychological impact.

Problem-Focused Coping

In the cognitive-appraisal model, coping strategy directed toward eliminating, managing, or improving a stressful situation.

Continuity Theory

A theory which suggests that individuals attempt to maintain consistent patterns, traits, and coping mechanisms throughout their life, contributing to their personal identity and adaptation.