Researchers at Fresnas Inc

question 34

Multiple Choice

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____.

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation

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Definitions:

Emergency Situation

A sudden, urgent, usually unexpected occurrence or condition that requires immediate action or assistance.

Unauthorized Act

An action taken without official permission, potentially violating legal or organizational rules.

Principal

In agency law, the individual or entity that authorizes an agent to act on their behalf in business transactions.

Agent

An individual or entity authorized to act on behalf of another person or entity in legal or business matters.