Researchers at Fresnas Inc

question 34

Multiple Choice

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____.

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation