The Price Component of a Marketing Mix Is

question 21

Multiple Choice

The price component of a marketing mix is:

• A)a competitive weapon for companies.
• B)a basis to obtain a product differentiation advantage.
• C)the starting point of the marketing mix.
• D)the least flexible element of the marketing mix.

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Definitions:

Focus

In geometry and optics, the point where rays or waves meet or from which they diverge, especially after reflection or refraction.

Function

A relation between a set of inputs and a set of permissible outputs with the property that each input is related to exactly one output.

Vertices

Plural of vertex, referring to the corners or angular points where two or more edges meet in a geometrical shape or graph.

Center

In geometry, it refers to the midpoint of a circle or sphere, equidistant from all points on the perimeter or surface.