Which of the Following Statements Is True of Post Purchase

question 96

Multiple Choice

Which of the following statements is true of post purchase behavior?

• A) Communication with consumers does not help in reducing cognitive dissonance.
• B) Marketers encourage customers to have doubts even after they purchase a product.
• C) Consumers expect certain outcomes from a product after making a purchase.
• D) Consumers tend to increase dissonance by justifying their purchase decision.

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Definitions:

Future Value

The value of an asset or cash at a specified date in the future that is equivalent in value to a specified sum today.

Emergency Contraception

Methods of preventing pregnancy after unprotected sexual intercourse, such as morning-after pills or certain intrauterine devices.

Rational Autonomy

The capacity to make informed, un-coerced decisions based on reason and understanding.

Bodily Integrity

The right of individuals to autonomy and self-determination over their own bodies without external coercion or interference.