By Sending Postpurchase Letters and Giving Guarantees on Products, Marketing

question 8

Multiple Choice

By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____.

• A)cognitive dissonance
• B)internal stimuli
• C)selective exposure
• D)the want-got gap

---

Definitions:

Nonrival

A characteristic of a good or service that implies one person's consumption does not reduce its availability to others.

Public Good

A good that is non-excludable and non-rival in consumption, meaning no one can be prevented from using it and one person's use does not reduce availability to others.

Marginal Social Benefit

The additional benefit to society from producing one more unit of a good or service.

Marginal Benefit

The bonus satisfaction or benefit gained by consuming one more unit of a good or service.