Prisly Inc

question 39

Multiple Choice

Prisly Inc. is a multinational company that specializes in manufacturing and selling high-end cars. It launches a new car Gwen 2.0 that becomes highly successful in the market because of its cheap price and excellent specifications. However, this leads to a significant decline in the sales of Sanders Inc.'s other cars. This scenario exemplifies _____.

• A)segmentation
• B)differentiation
• C)cannibalization
• D)personalization

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Definitions:

Global Team

A group of individuals from diverse geographical locations and potentially varying cultures who work together towards a common business goal.

Integrated Team

A group of individuals from different areas of expertise working collaboratively towards a common goal.

Knowledge

Information, understanding, or skills acquired through education, experience, or training; it is the theoretical or practical understanding of a subject.

Expatriate Managers

Managers who are sent by their employers to work in a foreign country for a temporary period.