The Editorial Board of Gamers' Page, a Magazine That Primarily

question 38

Multiple Choice

The editorial board of Gamers' Page, a magazine that primarily caters to people who are enthusiastic about sports and gaming, targets people who enjoy games. In this scenario, Gamers' Page uses _____.

• A)gender segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)family life cycle segmentation

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Definitions:

Annual Interest Rate

The percentage increase in money stored in a financial institution or invested, calculated on an annual basis.

Lockbox System

A service offered by banks to companies for the receipt of payment from customers, utilizing a special post office box to speed up the deposit process.

Treasury Bills

Short-term government securities issued at a discount from the face value and maturing at par, used by governments to raise funds and investors to park short-term funds.

Collection Time

The average period it takes for a business to receive payments owed by its customers in terms of accounts receivable.