_____ Is a Positioning Base That Focuses on a Personality

question 34

Multiple Choice

_____ is a positioning base that focuses on a personality or type of consumer.

• A)Product class
• B)Attribute
• C)Product user
• D)Emotion

---

Definitions:

Right Impression

The act of presenting oneself in a manner that is perceived positively or as intended by others.

Fraudulent Misrepresentation

(1) The tort that occurs when a misrepresentation is made with intent to facilitate personal gain and with the knowledge that it is false. (2) In contracts, a false representation of a material fact that is consciously false and is intended to mislead the other party. Also called intentional misrepresentation.

Intent To Deceive

The deliberate intention to mislead or trick someone into believing something that is not true.

Nondisclosure

The failure to provide pertinent information about a projected contract.