To Be Useful, a Segmentation Scheme Must Produce Segments That

question 29

Multiple Choice

To be useful, a segmentation scheme must produce segments that:

• A)are composed of people with different product needs.
• B)are composed of people with different characteristics.
• C)are large enough to warrant developing and maintaining a special marketing mix.
• D)are divided according to the North American Industry Classification System.

---

Definitions:

Holder

An individual or entity that legally possesses a negotiable instrument, such as a check or promissory note, and has the right to enforce its terms.

Certificate Of Deposit

A savings certificate with a fixed maturity date and specified fixed interest rate, issued by banks to individuals investing money for a period.

Principle Plus Interest

The total amount owed or invested, composed of the original sum (principal) and the earnings on that sum (interest).

Burden Of Proof

To convict a defendant, the duty of the plaintiff or prosecution to establish a claim or allegation by admissible evidence and to prove to the jury or court, beyond any reasonable doubt, that the defendant committed all the essential elements of the crime.