To Be Useful, a Segmentation Scheme Must Produce Segments That

question 29

Multiple Choice

To be useful, a segmentation scheme must produce segments that:

• A)are composed of people with different product needs.
• B)are composed of people with different characteristics.
• C)are large enough to warrant developing and maintaining a special marketing mix.
• D)are divided according to the North American Industry Classification System.

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Definitions:

Relative Class Frequency

The fraction or percentage of data points that belong to a specific category or class in relation to the total dataset.

Relative Frequencies

The proportion of times a particular value occurs in a dataset relative to the total number of occurrences.

Bar Charts

Graphical representations of data using bars of different heights or lengths to illustrate comparisons among categories.

Stem And Leaf Plots

A graphical method used in descriptive statistics for organizing and displaying quantitative data to show its shape and distribution.