In the Context of the Strategies for Selecting Target Markets

question 32

Multiple Choice

In the context of the strategies for selecting target markets, which of the following is a disadvantage of an undifferentiated targeting strategy?

• A)It results in market segments that are either too small or that shrink because of environmental changes.
• B)It often results in sterile, unimaginative product offerings that have little appeal to anyone.
• C)It results in cannibalization of products.
• D)It increases the production and marketing costs of a firm.

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Definitions:

Channel Anger

The process of directing feelings of anger towards productive or constructive activities or outcomes.

Writing

The process of using symbols, such as letters, to communicate thoughts, ideas, or stories in a readable format.

Racist Assumption

A prejudiced belief or idea based on the notion that racial differences produce an inherent superiority of a particular race.

Gang Membership

Affiliation or involvement with a gang, which is typically a group of individuals who form an alliance for social or criminal purposes.