In the Context of the Strategies for Selecting Target Markets

question 32

Multiple Choice

In the context of the strategies for selecting target markets, which of the following is a disadvantage of an undifferentiated targeting strategy?

• A)It results in market segments that are either too small or that shrink because of environmental changes.
• B)It often results in sterile, unimaginative product offerings that have little appeal to anyone.
• C)It results in cannibalization of products.
• D)It increases the production and marketing costs of a firm.

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Definitions:

Medial Temporal Cortex

A region of the brain within the medial temporal lobe, involved in memory formation, organization, and retrieval.

Long-term Potentiation (LTP)

A long-lasting increase in signal transmission between two neurons that results from stimulating them synchronously, believed to be a cellular mechanism underlying learning and memory.

Synaptic Effectiveness

The strength or efficacy of synaptic transmission, influencing how effectively a neural signal is passed from one neuron to another.

Electrical Stimulation

A method of applying electrical current to stimulate or activate nerves or muscles in the body for therapeutic purposes.