Which of the Following Statements Is True of Relationship Marketing

question 17

Multiple Choice

Which of the following statements is true of relationship marketing?

• A)For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
• B)Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C)Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D)Relationship marketing has become more important than before because competition has becoming more intense.

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Definitions:

Bad News

Unfavorable information or updates that need to be communicated.

Direct Approach

A communication style that is straightforward and to the point, without circumvention or ambiguity.

Negative Message

Communication that conveys unpleasant, disappointing, or adverse information to the recipient.

Positive Statement

A factual assertion that can be tested or verified, often contrasted with normative (opinion-based) statements.