Which of the Following Statements Is True of Relationship Marketing

question 17

Multiple Choice

Which of the following statements is true of relationship marketing?

• A)For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
• B)Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C)Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D)Relationship marketing has become more important than before because competition has becoming more intense.

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Definitions:

Family Education Rights

Refers to the rights granted to students and their families under the Family Educational Rights and Privacy Act (FERPA), which includes access to educational records and some control over the disclosure of information from those records.

Privacy Act

A law that governs the collection, maintenance, use, and dissemination of personally identifiable information by federal agencies.

Parental Consent

A legal requirement or procedure in research and education, ensuring that a minor's guardians agree to the participation of the child in a particular activity or treatment.

Standardization

The process of developing and implementing technical standards to ensure that different processes or products are consistent and compatible.