In the Context of the Ever-Changing Marketplace, Which of the Following

question 19

Multiple Choice

In the context of the ever-changing marketplace, which of the following statements is true of marketing research?

• A)It does not allow managers to explore alternatives.
• B)It helps managers take advantage of opportunities in the market.
• C)It does not help managers serve future customers.
• D)It results in inaccurate forecast as the market place keeps changing.

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Definitions:

Zone of Proximal Development

A concept in developmental psychology introduced by Lev Vygotsky, describing the difference between what a learner can do without help and what they can achieve with guidance and encouragement.

Reinforcements

In behavioral psychology, stimuli used to increase the likelihood of a repeated behavior by applying rewarding or punishing consequences.

Conservation

In psychology, the understanding that certain properties of objects remain the same despite a change in the object's form or appearance.

Centration

The tendency, especially in young children, to focus on one aspect of a situation while neglecting other relevant aspects.