In the Context of Product Characteristics and the Rate of Adoption

question 28

Multiple Choice

In the context of product characteristics and the rate of adoption, which of the following statements is true of relative advantage?

• A)It refers to the degree of difficulty involved in understanding and using a new product.
• B)It refers to the degree to which a new product is consistent with existing values.
• C)It refers to the degree to which a product is perceived as superior to existing substitutes.
• D)It refers to the degree to which a product can be tried on a limited basis.

Understand major theories of attribution and distinguish between them.

Understand how person perception and attribution affect social judgments.

Comprehend the process of making causal attributions and differentiating between dispositional and situational factors.

Describe the covariation model and how it supports attribution theory.

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Definitions:

Halo Effect

The tendency to perceive someone positively across various attributes based on one favorable trait.

Health Risks

Potential factors or behaviors that increase the likelihood of developing a disease or sustaining an injury.

Unprotected Sex

Sex without the use of contraceptives or barriers, leading to increased risks of sexually transmitted infections (STIs) and unintended pregnancies.

Convert Communicator

likely refers to a "covert communicator," characterized as someone who discreetly or secretly communicates, though "convert communicator" as a specific term might not have a widely recognized definition in psychological or communication studies.