In the Context of the New-Product Development Process, Which of the Following

question 42

Multiple Choice

In the context of the new-product development process, which of the following is true of a new-product strategy?

• A)It refrains from adopting ideas suggested by customers and competitors.
• B)It is the last stage of the new-product development process.
• C)It must be compatible with the objectives of the marketing department, the business unit, and the corporation.
• D)It involves targeting existing products at new markets.

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Definitions:

Succession Management

The process of identifying and developing potential future leaders or senior managers, as well as individuals to fill other business-critical positions, either in the short or the long term.

Key Talent

Individuals within an organization who possess critical skills or competencies that significantly contribute to achieving business objectives.

Retention

Strategies and practices aimed at keeping employees satisfied and engaged to reduce turnover and keep valuable talent within an organization.

Succession Management

A method for spotting and grooming future leaders to succeed current ones upon their departure, retirement, or demise.