Which of the Following Statements Is True of the Marketing

question 106

Multiple Choice

Which of the following statements is true of the marketing strategies of nonprofit organizations?

• A) They can measure their success or failure in strictly financial terms.
• B) They seek to make a profit for redistribution to owners or shareholders.
• C) The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.
• D) Their focus is often on generating enough funds to cover expenses.

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Definitions:

Order-Getters

Sales personnel whose main function is to establish and nurture relationships with new customers, often utilizing persuasive skills to secure orders.

Order-Takers

Sales personnel whose primary job is to take orders from buyers rather than actively selling or persuading.

Customer Advocacy

The act of supporting or recommending a company's products or services by its customers, often influenced by positive experiences.

Customer Service

All of the activities a firm engages in to satisfy the needs and wants of its customers.