A _____ Is a Media Scheduling Strategy in Which Ads

question 27

Multiple Choice

A _____ is a media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times.

• A)circular media schedule
• B)flighted media schedule
• C)continuous media schedule
• D)seasonal media schedule

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Definitions:

Increased Effort

The act of dedicating more energy or work towards achieving a particular goal or task.

Depressed

A state of low mood and aversion to activity that can affect a person's thoughts, behavior, motivations, feelings, and sense of well-being.

IQ Scores

A measure of a person's intelligence as indicated by an intelligence test, relative to a statistically normal curve.

Experimenter

An individual conducting a scientific experiment to test a hypothesis or determine the effect of one variable on another.