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In general,user-generated content sites have yielded disappointing results for companies that have used them for business purposes.
Collective Conscious
The set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society; often referred to as the "collective conscience" by sociologist Émile Durkheim.
Hawthorne Effect
The change in behavior exhibited by participants in a study because they know they are being watched.
Overt Observational
The process of openly and visibly watching or monitoring someone or something without concealing the observer's presence.
Collective Representations
Concepts or symbols that are widely shared and recognized within a society, serving as a means of creating social cohesion or expressing shared values and beliefs.
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