If Price Is One of Your Strong Selling Points, You

question 85

Multiple Choice

If price is one of your strong selling points, you should

• A) give it a position of prominence, such as in the headline or as the last item in a paragraph.
• B) mention special offers, such as volume discounts, before actually stating the price.
• C) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
• D) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").

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Definitions:

Biofeedback

A technique that teaches individuals to control physiological processes, such as heart rate or muscle tension, by providing real-time feedback.

Autonomic Nervous System

Part of the peripheral nervous system responsible for regulating involuntary body functions, such as heartbeat and digestion.

External Locus of Control

Refers to a belief that outcomes in one's life are determined by external factors beyond one's control, such as luck or the actions of others.

Oxytocin Levels

Concentrations of the hormone oxytocin, which is involved in social bonding, sexual reproduction, and childbirth.