The ____ Scale Is a Seven-Point Scale Using Pairs of Adjectives

question 1

Multiple Choice

The ____ scale is a seven-point scale using pairs of adjectives or phrases that are opposite in meaning.

• A) comparative rating
• B) Likert
• C) rank-order
• D) semantic differential

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Definitions:

Organization

The act of arranging or structuring elements in a systematic way to achieve order and efficiency.

Audience Interest

The level of curiosity or concern that an audience has in a particular topic, subject, or event.

Audience Profile

A detailed description of the characteristics, behaviors, and preferences of a target audience or market.

Proofread

The process of reading and correcting written material to ensure it is free of errors.