The Theoretical Background for the Stimulus-Response Approach to Personal Selling

question 61

True/False

The theoretical background for the stimulus-response approach to personal selling originated in early experiments with animal behavior.

---

Definitions:

Points

In various contexts, it can refer to a unit of scoring in games and sports, a location in space, or a particular detail or aspect of something.

Variables

Elements, characteristics, or conditions that can change or vary in an experimental or data-gathering setting, and are subject to measurement.

Measured

Determined or quantified through observation, experiment, or calculation.

Graphical Excellence

Refers to the effective, efficient, and accurate presentation of data and statistical information through visual formats, allowing for clear understanding and insight.