Stimulus-Response Selling Is Most Effective in Situations Involving Important Purchase

question 63

True/False

Stimulus-response selling is most effective in situations involving important purchase decisions and when time is not critical.

---

Definitions:

Fad Product

A product that becomes extremely popular in a short period of time and then quickly falls out of favor.

Product Life Cycle

A concept that describes the stages a product goes through from introduction to growth, maturity, and decline in the market.

Low-Learning

Pertains to products or services that require minimal effort or understanding for consumers to use effectively.

Product Life Cycle

The progression of a product through stages from introduction to growth, maturity, and decline in the market.