It Is Important for Salespeople to Be Familiar with the Basic

question 30

Multiple Choice

It is important for salespeople to be familiar with the basic types of buyer needs to help ensure that:

• A) The buyer is happy with your product.
• B) No significant problems or needs have been overlooked in the process of needs discovery.
• C) The buyer will learn to trust the salesperson.
• D) The salesperson will always be able to match benefits to the needs of the buyer.
• E) None of the above.

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Definitions:

Existential Perspective

A philosophical and psychological approach focusing on individual freedom, choice, and the search for meaning in life's inherent uncertainty.

Neuroscience Perspective

A view that focuses on understanding the neural processes that occur during social judgment and behavior. Neuroscience involves assessments of brain waves, brain imaging, and cardiovascular functioning.

Cultural Perspective

A view that focuses on the influence of culture on thought, feeling, and behavior.

World War II

A global military conflict that took place between 1939 and 1945, involving most of the world's nations and marked by significant events and severe human and economic losses.