The Set of Technology Tools Used to Support and Operate

question 8

Multiple Choice

The set of technology tools used to support and operate marketing activities is referred to as ______.

• A) marketing convergence
• B) marketing mix
• C) marketing technology stack
• D) marketing concept process

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Definitions:

Going Concern Assumption

An accounting principle that assumes a company will continue to operate and remain solvent for the foreseeable future, affecting its financial reporting.

Operating Indefinitely

A business condition where it is expected that the company will continue its operations without a foreseeable end.

Future Benefits

Expected economic advantages gained from current investments, actions, or decisions.

Business

An organization or enterprise engaged in commercial, industrial, or professional activities with the aim of generating profits.