Why Do Companies Engage in the Research Activity of Customer

question 14

Multiple Choice

Why do companies engage in the research activity of customer journey mapping?

• A) to increase their market share by targeting specific customers
• B) to influence buyer behaviour
• C) to capture details of the consumer decision-making process
• D) to identify the brands most purchased by consumers

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Definitions:

Self-Presentation Analysis

The process of controlling how one is perceived by others, often with the aim of enhancing one’s social standing or image within a group.

Ringelmann Effect

The phenomenon where individual productivity decreases as the size of a group increases, due to factors like reduced coordination or motivation.

Dominant vs. Nondominant

A comparison between the more powerful, prevailing, or influential (dominant) side or aspect and the less powerful, subordinate, or less influential (nondominant) side or aspect.

Social Facilitation

The improvement in performance observed when individuals perform tasks in the presence of others, as compared to when they perform the same tasks alone.