As Part of the Strategic Planning Process, Formulating a Marketing

question 15

Multiple Choice

As part of the strategic planning process, formulating a marketing strategy includes all of the following EXCEPT ______.

• A) product strategies
• B) pricing strategies
• C) promotional strategies
• D) purpose strategies

---

Definitions:

Discrimination Prevention

Measures and strategies implemented to stop unfair treatment of individuals based on race, gender, age, or other characteristics.

Career Choice

Career choice involves selecting a profession based on one's interests, values, and skills, considering long-term goals and job satisfaction.

Personal Responsibilities

The obligations or duties an individual perceives as incumbent upon themselves, encompassing aspects of personal ethics, accountability, and self-management.

Beliefs

Deeply-held convictions or acceptances that something is true or exists, often forming the basis of attitudes and behaviors.