Natalie's Customers Are Usually Interested in Features That Help Their

question 56

Multiple Choice

Natalie's customers are usually interested in features that help their companies appear more "high-tech." With respect to the purchase decision process, these prospects are driven primarily by:

• A) Physical buying motives
• B) Rational buying motives
• C) Emotional buying motives
• D) Irrational buying motives
• E) A combination of rational and emotional

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