If a Salesperson Fails to Earn the Buyer's Commitment, He/she

question 84

Multiple Choice

If a salesperson fails to earn the buyer's commitment, he/she should immediately?

• A) Attempt once again to gain the buyer's commitment (i.e., make a sale)
• B) Thank the buyer for their time
• C) Attempt to get another appointment with the buyer
• D) Lower the price
• E) None of the above

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Definitions:

Homogeneous Preferences

A situation in market analysis where consumers have similar tastes and preferences for goods or services.

Product Variety

Product Variety is the assortment of different goods and services that a company offers to meet consumer preferences and demands.

Advertising

The process or occupation of creating promotional content for goods or services.

Rational Choices

Decisions made by individuals that maximize their utility on available information and resources.