What Is the Essential Difference Between Personal Selling and Other

question 69

Multiple Choice

What is the essential difference between personal selling and other promotional tools that helps salespeople to create value?

• A) greater reach and frequency of contact in the mass market
• B) interpersonal communication with buyers
• C) more efficient use of marketing resources
• D) greater leverage of marketing communications

Apply knowledge of cost behavior and how it changes with activity levels to real-world business scenarios.

Understand the concept of operating leverage and its implications for business risk and return.

Analyze cost-volume-profit relationships and their application in both manufacturing and service companies.

Calculate margin of safety and its importance in assessing business performance.

---

Definitions:

Concrete Operational Stage

Piaget’s third stage of cognitive development, lasting from about 7 to 11 years of age, during which the individual uses operations and replaces intuitive reasoning with logical reasoning in concrete situations.

Abstract Thinking

The ability to think about objects, principles, and ideas that are not physically present.

Logical Reasoning

The process of using structured, coherent, and systematic steps to arrive at conclusions or solve problems.

Classify

The act of organizing or sorting items into categories based on shared qualities or characteristics.