According to the Textbook, Which of the Following Marketing Communications

question 88

Multiple Choice

According to the textbook, which of the following marketing communications tools do business firms spend the largest amount of money on?

• A) personal selling
• B) direct marketing
• C) public relations
• D) sales promotions

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Definitions:

Discount

A reduction on the usual cost of a product or service, typically to stimulate its purchase.

Deadweight Loss

Deadweight loss is a loss of economic efficiency that can occur when the equilibrium for a good or a service is not achieved or is not achievable.

Marginal Cost

The increase or decrease in the total cost incurred by producing one additional unit of a product or service.

Socially Efficient

A situation in which resources are allocated in a way that maximizes the welfare of society as a whole.